BRAND KALEIDOSCOPE: T he multi-lens view of your brand .      BRAND VISION:  The view from the top.    We talk to the CEO, top layer of the org chart.      BRAND CORE:  The view from within .  The rank & file and heart of the company.      BRAND PERIPHERY:  The view from the sides .  Vendors, suppliers, partners.      BRAND BEDROCK:  The view from factory florr.    The company's employee foundation.      BRAND AMBASSADORS:  The view from the market .  The people who buy and use your brand.      BRAND SOCIALS:  The view through the glass.    The people who engage through their computer screens.
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